What we have in common
Hey Reader,
The past few weeks I have been immersed in beautiful stories of courage, passion, soul-journey and fulfillment.
I have namely been doing some Market Research calls because I want to niche down a bit more in my branding and web design services.
I love working with purpose-driven small businesses, but to be more exact, I have narrowed it down to my absolute dream client: service based entrepreneurs in coaching or wellness.
Why?
Because I have a background in coaching, yoga, wellness and retreats, and I love everything about personal development. I could talk about these topics forever!
So I searched high and low for people who would fit this description, and in the past few weeks conducted 8 deep-dive interviews (my goal was 5-10).
The quest was to know more about their struggles, their goals, what they really wanted in life and what matters the most.
And you know what - my love for my niche is real!
What we have in common
We want to:
- spend our days fulfilling our passion
- have freedom and autonomy to do things our way
- follow the calling deep within our soul
- feel fulfilled and balanced
- share our knowledge and wisdom with others
- help others overcome the difficulties we have faced ourselves
We simply want to embody the purpose of our lives.
I'm actually not sure if I did such a good job with these interviews because I was so side-tracked by these wonderful stories.
One lady was 49 and was studying to become a therapist after a long career in HR because she felt called to do something different.
There was a yoga teacher who is on a journey of coaching women in self-love.
A brave woman choosing herself against all odds, traveling the world and finally finding her way back to her own heart (and now guiding others).
A single mother dedicated to guiding people in finding their soul's desire with the help of Human Design.
Ex-corporate skeptic turned into a breath-coach offering others the experience of release and expansion with the power of the breath.
I am in awe of you all.
I cannot think of a niche more beautiful, and I feel honored to be able to support and empower such a group of light-workers.
Does this resonate?
Do you want to share your story? You can schedule a call here.
I want to also thank YOU for being here and sharing this journey with me. I hope you are finding fulfillment and passion in your days, and I hope you trust your heart today.
I love books, so I wanted to add a section at the end about the books I have read recently, the ones I loved and would send to my friends as gifts.
Why We Sleep
Unlocking the Power of Sleep and Dreams
by Matthew Walker, PhD
For you if you want to know how important it is to prioritize sleep for the sake of sanity, creativity, brain bower and health! The book is a bit theoretical so definitely not a simple read - but very much worth it nonetheless.
Wishing you a lovely week!
Love,
Kaisa
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