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Passion KickStarter

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Does the word "branding" feel vague to you? Not after this...

Hey Reader, When you hear the word "Branding", what does it make you think of? Is it clear what happens in a branding process, or does it feel a bit fluffy and vague? If it's a bit vague in your head, don't worry, I hear this a lot. This is why I wanted to talk about this in a bit more detail, because when you are starting a passion based business, branding is such a powerful tool to help you clarify the deeper levels of your brand. Getting to the core of you Essentially branding is getting...

Hey Reader, Have you ever noticed how we are often our own best clients? At least I tend to be the primary audience for my own advice :) Which is how it should be in my opinion. The moment we are "above our own message" is the moment we lose touch with ourselves and our audience. Today I'm not so much talking about design, but rather life-design. Whenever I feel disconnected, or feel like I could use some advice, I tend to write about it. And somehow in this process of writing I answer my own...

Hey Reader, The past few weeks I have been immersed in beautiful stories of courage, passion, soul-journey and fulfillment. I have namely been doing some Market Research calls because I want to niche down a bit more in my branding and web design services. I love working with purpose-driven small businesses, but to be more exact, I have narrowed it down to my absolute dream client: service based entrepreneurs in coaching or wellness. Why? Because I have a background in coaching, yoga, wellness...

Hey Reader, Just before the New Year I attended a mastermind and heard the following: "Whatever you do today will impact your business 6-9 months from now." This was such a relief, and at the same time a good reminder of the #1 rule we should have in mind when starting our Passion business. It all just takes time! This has been one of the most annoying and difficult lessons for me to learn. I'm pretty impatient, and used to just doing my thing and getting what I want. When you combine this...